Wonderful Women Wednesdays | Project Lingerie | Meet Rowan


Project Lingerie | Meet Rowan
Project Lingerie was founded in 2016 by Rowan Fletcher.
Project Lingerie is a lingerie subscription service which features three different packages. The subscriptions range between £12.99 a month for a basic package to £34.99 for a deluxe package which features a stunning lingerie treat each month (My personal favourite). In between is their Pretty Everyday package which starts at £15.99 a month so there is a subscription box to fulfil every lingerie lovers needs.
Project Lingerie believes in supporting women by helping them feel confident in their own skin. Their brand logo was inspired by a curvy life model that we feel says ’embrace your curves, they’re sexy’.
Project Lingerie | Meet Rowan

Meet Rowan

Before setting up Project Lingerie, what was your background?
I had worked in the lingerie industry for over 10 years, mainly for independent boutiques, but some prestigious companies too.

What got you into the lingerie industry?
I have always loved lingerie from a very young age, mum told me "always make sure you have nice underwear" and I have ever since! When I moved to the UK at 17, I stumbled upon a new independent boutique and worked with the owner for the first 5 years.

How long have you been in business?
Almost a year and a half.

What has been your greatest achievement with Project Lingerie?
Watching the subscribers grow! I'm hearing some great feedback about the service and the products. Several male customers have purchased gift subscriptions for their partners worldwide.

What has been one of the biggest hurdles you have had to overcome with Project Lingerie?
Not coming from a tech or marketing background has meant a lot of learning. I'm amazed how far it has come in such a short time. I'm learning something new every day and constantly building my knowledge of the business.

How do you keep a good work, life balance?
I do a lot of walking which is good down time for me. I try and spend as much time with friends and family as I can too. I really enjoy dancing so zumba is great for unwinding.

Apart from your obvious love for lingerie, what are your other passions?
Lingerie is my true passion. I am also very passionate about supporting other women with 

their body confidence, self esteem and self image. Helping someone else feel fantastic is the most satisfying feeling for me.

What advice would you give to anyone else setting up a business?
Get a mentor, someone who can hold you accountable for your actions. Get your head in the right space, be positive and self love is important. Enjoy the ride, it's going to be hard work, but every new achievement makes it so worth while.


Rowan Fletcher Founder of Project Lingerie

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