We want to say a huge congratulations to PrimaDonna for being the Best Selling European Brand for the second year running! It’s really no surprise though, with quality control being implemented at every single stage of production and each bra style taking 18 months to develop and 93% of PrimaDonna bra wearers recommending the brand to a friend. PrimaDonna know how to make bras for the larger bust better than anyone. We are extremely proud to be stocking their most sought after styles as part of our curated luxury lingerie collection. Congratulations PrimaDonna!