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Bridal Look Book 2018

Weddings are one of life's most joyous occasions.Two people come together to celebrate the love they have for one another and it's always a beautiful experience to witness. Most brides envision their perfect day down to each detail. I believe that there are certain things brides should invest in more than others and these are normally the things you can carry through with you for the rest of your life. In a poll we put out on Instagram 87% of you said that you would  wear your bridal lingerie for more than just your wedding day. I believe that it is a keepsake you should wear over and over again to reminisce the day with.   We have a very...

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Rêverie Malicieuse | A Bra For Every Occasion

Lingerie is more than just a bra and knickers. It's the foundation of your outfit, mood and activity. Aubade introduces us to Rêverie Malicieuse, a gorgeous tattoo lace overlayed on a smokey tulle which is perfect to make the tattoo lace appear like it's on a nude background for a variety of skin tones. The ribbon halter neck adds a seductive twist to this bra. The ribbon is removable but incorporated into an outfit, it works perfectly with casual and dressy V necklines. The longline effect goes almost all the way around to the back and could easily be worn as a cropped top for summer events such as festivals or summer garden parties. Pair with a high waisted, floor length skirt for an...

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Deciding to model for my own brand | Photoshopping

Just over a year ago I started to become the face of Claudia May Lingerie. The decision came after a phone call with the CEO of Social Chain, Steven Bartlett, where we discussed personal branding. I also went through some personal changes in my life and with a new era and deeper love for my body and a need for fresh content I grabbed my tripod stand and started shooting. The first image I posted - Testing the waters with a Silk Robe Putting images of yourself on the internet scantily clad is always going to be an intimidating thing to do at first. I'm very happy with the way that I look and a lot of that stems from the...

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The Cost of Lingerie Part Two: Quality Control

Following on from Part One of our series "The cost of your lingerie: What makes your bra ethical?" Another side of the topic I wanted to discuss was quality control.Claudia May Lingerie has an in house quality control whereby all products are inspected before we ship them out to customers to ensure there are no disappointments when you open your order. But quality control starts right at the beginning of your lingerie item's journey. Tedious material checkingYou'll never find an issue with the material your lingerie is made out of, look how much inspection goes into every inch of fabric and lace at the PrimaDonna Factory! This job can be strenuous on the eyes so the quality control team switch tasks every two...

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The cost of lingerie Part One: What makes your bra ethical?

The cost of lingerie is a very heated topic across the internet. A lot of the time people don't understand the construction behind a bra. They are little pieces of artistic beauty with an engineering element to them. People often question why some bras can be sold for £8 and some for £80. In this blog post I'm going to talk about what makes a piece of lingerie or clothing ethical. DesignThis might seem quite strange because you would assume that every bra you see on the market has been designed by someone. It isn't until you see fast fashion brands making knock off versions of designer items that you realise that not all bras that are on the market have a design...

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